Numbers Everywhere, Insights Nowhere
Page views, unique visitors, click-through rates, bounce rates, session duration, referral sources... analytics dashboards throw numbers at you like confetti. But which ones actually matter? Without focus, you'll drown in data and still make bad decisions.
The Metrics That Actually Matter
For most creators, three categories of metrics drive real growth: traffic sources, engagement quality, and conversion events. Everything else is either vanity or noise.
Focus on metrics that inform decisions, not just impress friends.
1. Traffic Sources
Where are your visitors coming from? Social Page breaks down traffic by platform — Instagram, TikTok, Twitter, direct, etc. This tells you which platforms are actually driving results, not just likes.
- High traffic from TikTok? Double down on short-form video
- Twitter sending quality visitors? Invest more in threads
- Direct traffic growing? Your brand awareness is working
2. Click-Through Rate (CTR)
CTR measures how many visitors actually click your links versus just viewing the page. A high CTR means your content and link placement are compelling. A low CTR signals confusion or irrelevance.
- Below 10% CTR: Review link relevance and page design
- 10-25% CTR: Solid performance, room for optimization
- Above 25% CTR: Excellent — document what's working
3. Top Performing Links
Which links get the most clicks? This reveals what your audience actually wants. If your merch link outperforms your podcast, that's valuable intel. Promote winners, demote or remove losers.
“Data without action is just trivia. Every metric should inform a decision.”— Social Page Team
Setting Up Tracking
Social Page includes built-in analytics on all paid plans. For deeper tracking, you can add your own Google Analytics or Facebook Pixel. This lets you track conversions beyond the click — actual purchases, sign-ups, and downstream behavior.
- Enable Social Page analytics in Settings > Analytics
- Add UTM parameters to links for platform-specific tracking
- Connect Google Analytics for advanced user journey data
- Set up conversion goals for key actions (newsletter signup, purchase)
Your analytics dashboard is your growth compass.
Weekly Analytics Ritual
Don't check analytics daily — it leads to reactive decision-making. Instead, set a weekly review ritual. Every Monday, spend 10 minutes reviewing last week's traffic, top links, and CTR. Note one insight and one action item.
- Monday 9 AM: Review last 7 days of Social Page analytics
- Note top traffic source and top clicked link
- Identify one underperforming link to improve or remove
- Document findings in a simple spreadsheet or note
Analytics aren't just numbers — they're your audience telling you what they want. Start listening today with Social Page analytics.
