Hook → Story → Offer
Every great piece earns attention, delivers value, and points to a next step. This simple flow works for shorts, carousels, blogs, and newsletters.
- Hook: promise a clear outcome (numbers, curiosity, contrast)
- Story: one problem, one path, one payoff
- Offer: what to do next — comment, share, subscribe, or try
Clarity beats complexity — one message per post.
Formats That Work Now
- Carousels with bold first-frame promise
- Short-form explainers (30–60s)
- Before/after transformation threads
- Live Q&A with timestamped summaries
Cadence and Batching
Plan once, publish many. Batching reduces context switching and keeps quality high.
- Script 4–6 shorts in one session
- Use templates for hooks and end cards
- Turn one pillar into 6–8 derivative posts
“Engagement follows clarity. Say less, say it better.”— Emily
When in doubt, tighten the promise and shorten the path. Draft three alternate hooks, pick the clearest one, and read it aloud. Replace jargon with everyday language, add one visual example, and end with a single next step that matches the format. Build a small swipe file on SocialPage so your future self can ship faster with higher quality.
