Your Bio Link is Bleeding Clicks
You're posting great content, growing your following, and telling people to check your link in bio. But clicks are underwhelming. Conversions are worse. The problem isn't your audience — it's your link-in-bio setup. Here are the five most common mistakes we see, and how to fix them.
Mistake #1: Too Many Links
The paradox of choice is real. When you present 15+ links, visitors freeze. They don't know where to start, so they leave. More options equals fewer clicks. Counter-intuitive but proven.
- Limit visible links to 5-7 maximum
- Use Quick Icons for social profiles instead of link buttons
- Archive old or underperforming links
- Rotate featured content based on current campaigns
Too many options leads to no action. Simplify ruthlessly.
Mistake #2: Vague Link Titles
'Click Here' and 'My Stuff' tell visitors nothing. Every link title should answer: what will I get if I click this? Specificity drives action. 'Download Free Preset Pack' beats 'Free Stuff' every time.
- Bad: 'Shop' → Good: 'Shop Hoodies (20% off this week)'
- Bad: 'My Video' → Good: 'Watch: How I Edit Reels in 10 Min'
- Bad: 'Newsletter' → Good: 'Get Weekly Tips (Free)'
- Bad: 'Contact' → Good: 'Book a 1:1 Call'
“Clarity converts. Confusion bounces. Every link title is a micro-pitch.”— Social Page Team
Mistake #3: Ignoring Mobile Experience
Over 90% of Social Page traffic comes from mobile devices. Yet creators design and test on desktop. Your page must load fast, scroll smoothly, and have tap-friendly buttons on a 6-inch screen. Test on your phone before publishing any changes.
- Buttons should be at least 44px tall for easy tapping
- Avoid tiny text that requires zooming
- Check load time — aim for under 2 seconds
- Test on both iOS and Android if possible
Mistake #4: Outdated Links
Nothing kills credibility faster than a dead link or an expired promotion. That 'Summer Sale 2024' link in December? It screams neglect. Review your links monthly and archive anything stale.
Schedule monthly link audits to keep your page fresh.
Mistake #5: No Clear Priority
If everything is important, nothing is. Your page needs a visual hierarchy. What's the ONE thing you want most visitors to do? That link goes at the top, gets the biggest button, and maybe a different color. Everything else is secondary.
- Identify your primary conversion goal (sale, signup, view)
- Make that link visually dominant (size, color, position)
- Use supporting links to catch visitors with different intents
- Update your primary CTA when campaigns change
The Quick Audit Checklist
- Do I have fewer than 8 main links visible?
- Does every link title clearly state the benefit?
- Have I tested my page on mobile this month?
- Are all links current and functional?
- Is my top priority link visually emphasized?
Run through this checklist monthly. Fix these five mistakes and watch your click-through rate climb. Your Social Page should be your hardest-working employee — make sure it's not underperforming.
