Do Less, But Better
Growth isn’t about posting more — it’s about making the right thing easier to find. Emily’s system focuses on clarity, cadence, and conversion.
- Pick one core topic and three sub-themes
- Ship two pillar pieces monthly
- Repurpose into 6–8 short clips
- Add one lead magnet per quarter
Simple planning beats complicated tools.
How SocialPage Helps
Emily uses sections for Pillars, Latest Content, and Resources. Her newsletter CTA sits above the fold, adding tags to her profile for discovery.
“SocialPage made it easy to guide my audience from content to community. Everything lives in one place.”— Emily
Scaling Beyond One Platform
She syndicates long-form posts to LinkedIn Articles and Substack, with SocialPage links to capture subscribers wherever readers discover her.
Audience Flywheel
Emily’s flywheel: pillar content → short clips → lead magnet → newsletter → product. Each step is represented on SocialPage with clean CTAs.
- Publish 2 pillars/month
- Clip into 8–10 shorts
- Drive to 1-page lead magnet
- Nurture via weekly newsletter
- Offer product/coaching
Creator Toolkit
Keep the stack simple and consistent.
- Notes: Apple Notes/Notion
- Editing: CapCut/Final Cut
- Scheduling: Buffer/Later
- Email: Beehiiv/ConvertKit
